Logos are the centerpiece of a company’s brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all. So our minds organize all of that information into categories. Your company’s logo should be the symbol for everything that your company represents. When a customer sees your logo, they should be able to quickly connect with what it is you do.
You want a single, simple visual image to which your customer can relate all other facts about your company. Complicated logos can be difficult to distinguish visually at a distance or when the logo is printed in a small size. Make sure your logo includes simple shapes so the customer can recognize it easily. A two color logo is ideal, but you can sometimes get away with a four color logo. Just remember, your logo will be reproduced on lots of different types of promotional materials, so make sure that it is easily recognizable in full color or black and white. Talk with our creative team about designing a logo for you.
Your logo should not include your company tagline. It is fine to include the tagline whenever is possible, but your official logo does not need it. The reason for this is simple, because if your logo will often be printed in small sizes, the tagline will often be illegible.
What logos inspire you?